Chinese tourism has a strong interest in Austria. The Austrian nature, history, tradition and culture excites many Asian tourists. Still, there is a shift in the Chinese tourism: from the current mass tourism to more individual tourism. This brings an opportunity for Austrian tourism to improve its off-season and low turnover times. Austria’s well known touristic competences could improve China’s tourism quality and know-how if the two countries collaborate closely. Austria can better adapt its touristic products, offers and touristic regions to the Chinese tourists. In terms of education, both countries can grow through close collaboration between tourism schools and experts.